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Relación entre los factores socioeconómicos, sociodemográfico y la publicidad BTL en la incidencia de la obesidad infantil en Cuenca- EcuadorRelationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca- Ecuador
(Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2019-01-01)
El objetivo del presente estudio es conocer si existe una correlación entre los factores socioeconómicos, sociodemográficos y la publicidad Below the Line (BTL) en la incidencia de la obesidad infantil, la metodología ...
Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
(Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2019-01-01)
An exploratory-descriptive research was developed to determine the influence that BTL, advertising and electronic media had on children and their parents when choosing food products. Two research methods were applied. A ...
Influences and effects of subliminal advertising in consumption decision
(Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2021-11-17)
One of the main factors that impact on consumption is advertising. Varied perceptions take place in consumers, which are constantly varying.
Not all receive the same message in the same way, and some perceive the same, ...