Browsing Revista Visión de Futuro by Subject "Negotiation"
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Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
(Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2012-06-19)The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative ...