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Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador

dc.rights.licenseLicencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)
dc.creatorRíos Ponce, Marco Antonio
dc.creatorÁlvarez Valencia, Juan Francisco
dc.creatorArízaga Toledo, Diana Carolina
dc.creatorArteaga Huiracocha, Joffre Sebastián
dc.date.accessioned2020-06-25T21:04:29Z
dc.date.available2020-06-25T21:04:29Z
dc.date.issued2019-01-01
dc.identifier.citationRíos Ponce, M. A., Álvarez Valencia, J. F., Arízaga Toledo, D. C., y Arteaga Huiracocha, J. S. (2019). Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador. Visión de Futuro, Revista Científica. Posadas (Misiones): UNaM. FCE. PPA; 23(1), 177-197.
dc.identifier.issn1668-8708
dc.identifier.issnhttps://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/306/112
dc.identifier.otherVF-004
dc.identifier.urihttps://hdl.handle.net/20.500.12219/2478
dc.identifier.urihttps://doi.org/10.36995/j.visiondefuturo.2019.23.01.002.en
dc.descriptionFil: Ríos Ponce, Marco Antonio. University of Azuay. Faculty of Administration Sciences; Ecuador.en
dc.descriptionFil: Álvarez Valencia, Juan Francisco. University of Azuay. Faculty of Administration Sciences; Ecuador.en
dc.descriptionFil: Arízaga Toledo, Diana Carolina. University of Azuay. Faculty of Administration Sciences; Ecuador.en
dc.descriptionFil: Arteaga Huiracocha, Joffre Sebastián. University of Azuay. Faculty of Administration Sciences; Ecuador.en
dc.description.abstractAn exploratory-descriptive research was developed to determine the influence that BTL, advertising and electronic media had on children and their parents when choosing food products. Two research methods were applied. A qualitative research gathered information through focus group, interviews with experts and interviews. Then, a quantitative research was carried out through surveys applied to parents of overweight children. Finally, the data was proessed and the socio-economic and socio-demographic results were obtained. This information allowed to identify the behavior of the families in Cuenca-Ecuador.en
dc.formatapplication/pdf
dc.language.isoengen
dc.publisherUniversidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administraciónes_AR
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.sourceVisión de Futuro (Misiones), 1-2019; 23(1): pp. 177-197. https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/index
dc.subjectSocial Marketingen
dc.subjectAdvertisingen
dc.subjectBelow the Lineen
dc.subjectChildhood Obesityen
dc.subjectCommunicationen
dc.titleRelationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuadoren
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:ar-repo/semantics/artículo
dc.typeinfo:eu-repo/semantics/publishedVersion


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  • Revista Visión de Futuro [456]
    En esta colección se depositan los artículos publicados en la Revista Semestral del Programa de Posgrado en Administración de la Facultad de Ciencias Económicas de la UNaM

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Licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)
Except where otherwise noted, this item's license is described as Licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)