Strategic management as management tool

Abstract

Initially, it is a review of management history and its strategic importance in the enterprise. In the sequence the five main stages of the process of strategic management are developed; as a focus of this study. The first step is to analyze the internal and external environment of the enterprise in the environment in general, operational and interior. The second step is to define the organization guidelines, in which the management determines the goals and objectives that should be reached. In the third phase the three forms of formulation of the business strategies and the functional business unit are shown. For the execution of this formulation the management should understand profoundly the strong / weak / opportunities and threats; the Analysis of the critical points, BCG Matrix and GE Growth Matrix. The fourth step examines the form of carrying out the strategic actions that arose due to the stages previous to the strategic management process. In the fifth stage the control forms are exposed which will allow the follow up of what had been foreseen; the identification of the errors in planning or execution, and to look for, through time, alternatives that reduce to the minimum or eliminate said errors. The information systems are also studied, since as you know, the whole yield is of administrative support in the use of the information that is the base of decision taking.