Browsing by Subject "E-commerce"

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    • Digital marketing management in tourist organizations 

      Fernández Cueria, Noel; Pérez Ricardo, Elizabeth del Carmen; Medina Labrada, Justa Ramona; Coronado Provance, Katia Zucel; Feria Velázquez, Francisco Fidel (Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2021-12-09)
      Digital marketing has changed the way businesses operate at an international level, taking into account the boom that the use of information and communication technologies has reached. In tourism organizations, these tools ...