Browsing Revista de Ciencia y Tecnología (RECyT) by Subject "Análisis conjunto"

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    • Impact of the packaging of plain soymilk on the intention to purchase of the consumer 

      dos Santos Baleroni, Pedro Augusto; de Toledo Benassi, Marta; Corso, Marines Paula; Moreira Terhaag, Marcela (Universidad Nacional de Misiones. Facultad de Ciencias Exactas, Químicas y Naturales. Secretaria de Investigación y Posgrado, 2021-06-18)
      The objective of this work was to evaluate the intention to purchase plain soymilk by correlating it with packaging characteristics through the conjoint analysis. Survey of attributes occurred by focus group (41 participants) ...