Browsing Revista Visión de Futuro by Subject "Brand identity"

Now showing items 1-1 of 1

    • The role of tourism in the country brand consolidation of Argentina 

      Echeverri Cañas, Lina María; Estay-Niculcar, Christian A. (Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2013-06-19)
      Globalization has been the starting off point facing increasing competition it has been evident in recent years between the territories (regions, cities and countries). Especially countries have adopted and implemented ...