Browsing Revista Visión de Futuro by Subject "Changes"

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    • Influences and effects of subliminal advertising in consumption decision 

      Tañski, Nilda Catalina (Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2021-11-17)
      One of the main factors that impact on consumption is advertising. Varied perceptions take place in consumers, which are constantly varying. Not all receive the same message in the same way, and some perceive the same, ...