Browsing Revista Visión de Futuro by Subject "Consumer"
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Market segmentation by psychographic criterio : an essay on the main psychographic theoretical approaches and its relationship with performance criteria
(Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2014-12-19)This article is a theoretical essay that has the overall aim to identify and analyze the most striking features of the criterion of market segmentation through psychographic, and to establish a parallel between behavioral ...