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    • Strategy for the marketing of the premium service of the Playa Pesquero Hotel 

      Figueiras Rodríguez, José Luis; Ochoa Avila, Migdely Barbarita; Medina Labrada, Justa Ramona (Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2019-07-01)
      Marketing luxury hotels is relevant to meet the growing demands of customers, in this, the Premium services are essential to maintain the planned revenue. The research defined as scientific problem the following: The ...