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Nominal scale as alternative service quality evaluation : study case of hacienda bugambilias hotel, Mexico
(Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2021-09-29)
Service quality is commonly measured with instruments that use the Likert scale corresponding to a qualitative variable (ordinal or nominal) that in turn is associated with a quantitative one (discrete or continuous) as ...