dc.rights.license | Licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0) | |
dc.creator | Ríos Ponce, Marco Antonio | |
dc.creator | Álvarez Valencia, Juan Francisco | |
dc.creator | Arízaga Toledo, Diana Carolina | |
dc.creator | Arteaga Huiracocha, Joffre Sebastián | |
dc.date.accessioned | 2020-06-25T21:04:29Z | |
dc.date.available | 2020-06-25T21:04:29Z | |
dc.date.issued | 2019-01-01 | |
dc.identifier.citation | Ríos Ponce, M. A., Álvarez Valencia, J. F., Arízaga Toledo, D. C., y Arteaga Huiracocha, J. S. (2019). Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador. Visión de Futuro, Revista Científica. Posadas (Misiones): UNaM. FCE. PPA; 23(1), 177-197. | |
dc.identifier.issn | 1668-8708 | |
dc.identifier.issn | https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/306/112 | |
dc.identifier.other | VF-004 | |
dc.identifier.uri | https://hdl.handle.net/20.500.12219/2478 | |
dc.identifier.uri | https://doi.org/10.36995/j.visiondefuturo.2019.23.01.002.en | |
dc.description | Fil: Ríos Ponce, Marco Antonio. University of Azuay. Faculty of Administration Sciences; Ecuador. | en |
dc.description | Fil: Álvarez Valencia, Juan Francisco. University of Azuay. Faculty of Administration Sciences; Ecuador. | en |
dc.description | Fil: Arízaga Toledo, Diana Carolina. University of Azuay. Faculty of Administration Sciences; Ecuador. | en |
dc.description | Fil: Arteaga Huiracocha, Joffre Sebastián. University of Azuay. Faculty of Administration Sciences; Ecuador. | en |
dc.description.abstract | An exploratory-descriptive research was developed to determine the influence that BTL, advertising and electronic media had on children and their parents when choosing food products. Two research methods were applied. A qualitative research gathered information through focus group, interviews with experts and interviews. Then, a quantitative research was carried out through surveys applied to parents of overweight children. Finally, the data was proessed and the socio-economic and socio-demographic results were obtained. This information allowed to identify the behavior of the families in Cuenca-Ecuador. | en |
dc.format | application/pdf | |
dc.language.iso | eng | en |
dc.publisher | Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración | es_AR |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/4.0/ | |
dc.source | Visión de Futuro (Misiones), 1-2019; 23(1): pp. 177-197. https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/index | |
dc.subject | Social Marketing | en |
dc.subject | Advertising | en |
dc.subject | Below the Line | en |
dc.subject | Childhood Obesity | en |
dc.subject | Communication | en |
dc.title | Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador | en |
dc.type | info:eu-repo/semantics/article | |
dc.type | info:ar-repo/semantics/artículo | |
dc.type | info:eu-repo/semantics/publishedVersion | |