Organizational development optionstowards sustainability

Abstract

The implementation of business strategies that build value throughout the supply chain ofgoods and services and simultaneously contribute to sustainability is one of the most difficult toaddress in practice. So for the present study we researched the possible strategies, identifyingthose options to successfully integrate the dimensions of sustainability into organizational development from a systems perspective and its possibilities and limitations. The characteristicactivities of the five possible choices - risk management, image building and reputation,productivity and efficiency, innovation and market development - can be implemented in pure form,in combination or sequentially. In this way you can build competitive advantages in the context ofsustainability, which allows the company to achieve greater chance of success, not only in theshort term but also medium and long term.