| dc.creator | Echeverri Cañas, Lina María | |
| dc.creator | Estay-Niculcar, Christian A. | |
| dc.date.accessioned | 2023-03-27T22:50:21Z | |
| dc.date.available | 2023-03-27T22:50:21Z | |
| dc.date.issued | 2013-06-19 | |
| dc.identifier.citation | Echeverri Cañas, L. M; Estay-Niculcar, C. A. (2013). The role of tourism in the country brand consolidation of Argentina. Visión de Futuro, Revista Científica. Posadas (Misiones): UNaM. FCE. APP; 17(2), pp. 200-210. | es_AR |
| dc.identifier.issn | 1668 – 8708 (Versión en línea) | |
| dc.identifier.other | VF-317 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12219/4695 | |
| dc.description | Fil: Echeverri Cañas, Lina María. Colegio de Estudios Superiores de Administración; Colombia. | es_AR |
| dc.description | Fil: Estay-Niculcar, Christian A. Universitat Oberta de Catalunya. Colaborador grupo ICSS; Colombia. | |
| dc.description.abstract | Globalization has been the starting off point facing increasing competition it has been evident in recent years between the territories (regions, cities and countries). Especially countries have adopted and implemented differentiation strategies to stimulate tourism and economic investment. Tourism has become one of the main sources of foreign exchange for the Latin American countries. This article examines the role of tourism in the process of consolidation of Argentina country brand. | es_AR |
| dc.format | application/pdf | |
| dc.format.extent | 278 KB | |
| dc.language.iso | eng | es_AR |
| dc.publisher | Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración | es_AR |
| dc.relation | info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/574/456 | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | Brand identity | es_AR |
| dc.subject | Country image | es_AR |
| dc.subject | Brand country | es_AR |
| dc.subject | Positioning | es_AR |
| dc.title | The role of tourism in the country brand consolidation of Argentina | en |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:ar-repo/semantics/artículo | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
