Intuitive development strategies in the small brazilian enterprise : the case of Sat Paraná

Abstract

The present paper has as its objective to demonstrate the use of strategic management concepts in managerial organizations in small enterprises, thus unconsciously considered by its main agent. So, it presents bibliographical revision on the relative theoretical concepts of the managerial strategy and competitive strategies, specifically the SWOT matrix, and Porter’s Five Competitive Forces. The case study of the enterprise, Ensacadeiras Sat Paraná Ltd. is used, which besides being considered as a small enterprise, it promoted a series of technological innovations during its ten years of existence, even with its registration as industrial property, without the structured use of management tools. The article tries to demonstrate that the agents make the intuitive use of these tools, concluding that, if on one part, the absence of a formal structure does not impede an enterprise of developing strategies, on the other hand, of another; it can mean the non exploration of the whole available potential, within an organization.